Shaw Media launches mobile app for TV and movies

Service "Shaw Go" is set to compete with Netflix.

Jennifer Coxby Jennifer Cox

Bell Media recently announced plans to launch a new TV- and film-streaming mobile app called "Shaw Go." The new service began on Thursday.

The streaming service is offered to subscribers of Movie Central programming (which includes HBO Canada content), however officials from the company say they are in the midst of making plans to offer other networks as part of the new app in the coming months. They also hinted at having live streaming TV in the near future too.

"It's the TV-everywhere model," said Brahm Eiley, principal at Toronto's Convergence Consulting Group Ltd., to the National Post. "The idea, at the end of the day, is to keep people in the linear TV mould."

Shaw is one of many national broadcasting companies to jump on the streaming bandwagon – other players who are trying to get in on the game have included Rogers Cable, Bell, Telus, and Fibe TV.

Added Paul Burns, Shaw’s vice-president of online experience (as reported by The Globe and Mail), “Customers were telling us they want the freedom and flexibility to watch their favourite television channel brands on any device they want. This is the first incarnation of that. We see this evolving to become a whole portfolio of experiences.”

“This is a first small step,” said Jay Mehr, Shaw’s senior vice-president of operations, in an interview with The Globe and Mail. “It’s not that this single application is going to shift the competitive environment, but we’re just setting ourselves up for the future to be able to leverage the content relationships we have.”