A new format of the Canadian Screen Awards will replace the Geminis (which revolved around TV work) and the Genie Awards (which shone the spotlight on movies) in honouring projects that appear on TV, the big screen, as well as online. The big gala event will be hosted by none other than Canadian funnyman Martin Short, who hails from Hamilton, Ontario.
According to The Canadian Press, the Academy of Canadian Cinema & Television, who will head the revamped Screen Awards, said the combined award is "a true reflection of the multiplatform universe of today" since news, sports and entertainment are now available on screens of many sizes.
Founded in 2005, ACCT Canada is Canada’s primary organization in all matters related to academic research-industry engagement and research discovery mobilization. They lead the way in developing best practices and common tools that enhance and standardize the practice of commercialization of research for the benefit of Canada.
“We wanted the new awards’ name to be accessible while retaining the legacy and pedigree of our industries that is prestigious, elegant and authoritative,” said Barry Avrich, President of Endeavour Marketing and ACCT Board Member, in an official press release. “'Canadian Screen Awards' reflects the pride we have in our screen industries, all of which have resonated with superlative content, nationally and internationally. We wanted the statue to reflect the immersive nature of entertainment while celebrating both the excellence of the big and the small screens.”
The Canadian Screen Awards will be held on March 3rd of next year.
Photo: Andrea Raffin/WENN.com