James Cameron launches 3D company to China

Cameron Pace Group takes advantage of booming film industry.

Jennifer Coxby Jennifer Cox

Despite reluctance to work in the country by other filmmakers and directors, Canadian James Cameron, director of such hits as "Avatar" and "Titanic," announced on Wednesday that he has started a company in China to promote his 3D technology called CPG China Division, an offshoot of Cameron Pace Group.

It's a joint venture enterprise in conjunction with two China-based companies – Tianjin North Film Group and Tianjing Binhai Hi-Tech Development Group. "We're not going to tell Chinese film makers how to make movies. We are going to help them make a transition to 3D production technology as cost effectively as possible, and in a way that doesn't inhibit creativity," he told Reuters.

The announcement comes at a time when the TV and film industry are booming in China – movie ticket sales have steadily been on the rise, and more and more Hollywood heavyweights are considering investing in the market there.

"This is an enormous untapped market that is right on the verge of the transition from 2-D to 3-D," said Cameron in an interview with The Associated Press. "This is the best place for us to create a kind of second home."

According to the same article, Cameron said he may be considering a possible co-production in China for the next two "Avatar" sequels. He said that included examining Chinese government controls on content and the possible increase in the share of box office revenues that could be taken out of China if the project is a co-production.

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