After 22 years in the business, magazine and online publication GamePro is calling it quits, effective December 5, 2011. The November issue of the magazine will be their last.
The scoop comes from IndustryGamers, which has since been confirmed by GamePro themselves, that the end is nigh for the gaming media juggernaut. The reason for the closure is said to be a lack of ad dollars. Staff layoffs are apparently happening soon, if not already.
This news comes after GamePro switched from a monthly release to quarterly for its magazine earlier this year. Sadly, that wasn’t enough to save the sinking ship.
“The U.S. editorial and business staff worked hard to earn a passionate, loyal following for GamePro and I am grateful for their dedication and hard work over the years,” said Mike Kisseberth of IDG's consumer and small business media group.
Moving forward, GamePro Media will be “refocusing” its energy on providing custom content for vendors and events, such as E3 newsletters, for example. Visitors of Gamepro.com will be redirected to PCWorld.com on December 5th.
“GamePro, like all businesses, must keep up with industry changes and economic realities. [GamePro President] Marci Yamaguchi and her colleagues have tremendous expertise in the games arena, and now they will be putting that knowledge to work for the brands that gamers love. Look for GamePro Custom Solutions to be blazing new trails in online branding for the game industry, providing gamers with deeper, richer interactions with the companies and titles they most want to know about.”
We wish everyone at GamePro, on both the magazine and online fronts, the best of luck. You’ve done great work and we hope you all find solid footing within the industry soon.