Sour Patch Kids Get a Video Game, World Cries

The public has clearly been asking for this.

Erik Norrisby Erik Norris


Holy moley, people. Really? Capcom has sent over a press release announcing, trumpets resounding mind you, the existence of a downloadable game based around the Sour Patch Kids. Yes, the candy.

Sadly, this is not a joke.

Capcom will be publishing the game, entitled “World Gone Sour,” for Xbox Live Arcade, PlayStation Network and PC, taking players on a journey “from the perspective of a lost piece of candy finding its way to its ultimate destination – the human stomach.” You’ll be maneuvering sticky movie theater floors, bounding over concessions stands and other “unique and over-sized environments” on your way to being eaten.

Here, check out this PR gem:

“Sour Patch is the #1 all sour candy brand in the U.S. but there is so much more to these iconic characters than just their sour exteriors and sweet interiors,” said Sebastian Genesio, Marketing Director for Sour Patch. “Bringing our ‘lost kids’ to life in video game form will add a new dimension to these lovable snacks. We feel this video game will resonate strongly with our core audience of teens and young adults.”

If that weren’t enough to blow your mind into a zajillion pieces, this probably will: Method Man will be providing the game’s title track, “World Gone Sour (The Lost Kids).” That check must have been huge.

Of all the things Capcom could be working on, they choose the Sour Patch Kids. We just died a little bit inside. Excuse us while we go get our gun from out the drawer…