Soon, the DVD rental quadrant of Netflix will undergo a name change to “Qwikster” to make advertising and distributing DVDs easier for the company. And with the name change, video game rentals will be added to the service as an upgrade, much like how Netflix already handles Blu-rays.
Netflix subscribers have been asking for video game rentals for some time now, and the call is finally being answered. In a candid letter to Netflix members, Co-founder and CEO Reed Hastings made the official announcement, calling it the first of many important improvements made to the DVD portion of Netflix under the new Qwikster banner.
“One improvement we will make at launch is to add a video games upgrade option, similar to our upgrade option for Blu-ray, for those who want to rent Wii, PS3 and Xbox 360 games,” announced Hastings. “Members have been asking for video games for many years, but now that DVD by mail has its own team, we are finally getting it done. Other improvements will follow.”
Hastings and Andy Rendich, head of DVD operations at Netflix, also released a video explaining the Netflix name change and some of the goals they intend to shoot for moving Netflix and Qwikster into the future.
So what say you, reader base? If you still subscribe to the DVD rental portion of Netflix, will you be upgrading your account to get video games in the mail? Sound off below!