Nintendo has decided that the Nintendo 3DS, and its catalogue of features and software, simply is not attractive enough to grab would-be consumers at the $249.99 price tag. The company sent out a press release early this morning to announce a drop in price by $80.
The Nintendo 3DS will cost $169.99 starting August 12th, 2011.
Nintendo is obviously looking to light a fire beneath consumers that have found themselves caught between wanting the 3DS but absolutely hating the price. The press release included a quote from Nintendo of America President Reggie Fils-Aime expanding on that notion:
"For anyone who was on the fence about buying a Nintendo 3DS, this is a huge motivation to buy now…We are giving shoppers every incentive to pick up a Nintendo 3DS, from an amazing new price to a rapid-fire succession of great games."
The August 12th date will roughly line the price drop up with the launch of the upcoming Star Fox 64 3D remake. Star Fox 64 3D is set for release on September 9th.
The hope on Nintendo's part is likely that consumers will grab the system and a few games in August, and then September and the rest of the fall schedule will offer stronger buying options. Super Mario Bros. 3D arrives in November, Mario Kart 7 happens in December and Kid Icarus: Uprising also happens this holiday.
Will the $80 drop be enough to incentivize new customers for the 3DS? Will it convince you?
Now, Nintendo has something big for those of us that bought into the system already at the $250 price point. If you own a 3DS and you log into the Nintendo eShop before 11:59pm EST on August 11th, the day before the drop, you will become a part of the "Nintendo 3DS Ambassador" program… we read that as, "suckers that bought this shit early."
What does that entitle you to? How about 20 free virtual console games. Yes. And a bunch of them will never be available to anyone else. From the release:
The program contains two elements:
- Starting Sept. 1, Nintendo 3DS Ambassadors will be able to download 10 NES™ Virtual Console™ games at no charge and before they are available in the Nintendo eShop to the general public. These games, including Super Mario Bros.™, Donkey Kong Jr.™, Balloon Fight™, Ice Climber™ and The Legend of Zelda™, are slated to become paid downloadable games, but Ambassadors get them early for free. Once the paid versions of the games are posted to the Nintendo eShop later in the year, the updated versions will be available to Ambassadors for download at no cost.
- By the end of 2011, Nintendo will provide Ambassadors with 10 Game Boy Advance Virtual Console games. These include games like Yoshi’s Island™: Super Mario™ Advance 3, Mario Kart™: Super Circuit, Metroid™ Fusion, WarioWare™, Inc.: Mega Microgame$ and Mario vs. Donkey Kong™. These games will be available exclusively to Ambassadors, and Nintendo currently has no plans to make these 10 games available to the general public on the Nintendo 3DS in the future.
I'll be honest: that quells my frustration. It may even serve as a reason to pick up the 3DS before the price drop, especially if you're a fan of Nintendo's greats on the Game Boy Advance.