BioShock Infinite ‘Name in the Game’ Contest Winner Chosen

Congrats Payton Lane Easter, not only did you win, but you also have the most gentleman-y name ever.

Erik Norrisby Erik Norris


Irrational Games has named the winner of their “Name in the Game” contest, which was hosted roughly a month ago. For anyone that missed the boat, Irrational was offering one lucky fan the chance to have their name immortalized in the upcoming BioShock Infinite with a company in the game’s universe named after them. After letting a computer sort through over “hundreds of thousands” of entries, the lucky winner was chosen: Payton Lane Easter.

Mr. Easter’s name will grace the advertisements for “Payton Lane Easter & Sons Premium Automated Stallions” in BioShock Infinite. Furthermore, Irrational Games has released the first ad for Easter’s fictional shop, created by Irrational artist Mike Swiderek, which you can check out below. This advertisement will appear in the upcoming BioShock Infinite E3 demo.

We plan to meet up with Irrational and check out BioShock Infinite at E3 in June, so we’ll keep our eyes peeled for the ad. Now the only question that remains is where's the automated glue shop?