Jay-Z To Kick Off YouTube Channel With Saturday Concert Stream

Tune into the new YouTube channel to watch Hova's final show at Barclay's Center in Brooklyn!

Johnny Firecloudby Johnny Firecloud


In his continuing quest for world domination, Jay-Z is launching a new YouTube channel, expanding his brand beyond club ownership (40/40), a stake in the Brooklyn Nets, Budweiser Select & Rocawear clothing and his new role as festival curator after this year's successful Made In America music fest.

Kicking off Saturday night with a live stream of the last concert of his eight-show run at Barclays Center in Brooklyn, Hova's YouTube channel will be a home for original content buoyed by the rapper's Life + Times launchpad project. Jay-Z plans to run the channel like a television network with the help of IconicTV, including a series feature on the Brooklyn Nets called "The Road to Brooklyn". Additional programming will include the fan-interaction show Roc Nation Check-In and Well Dunn With Jourdan Dunn, centering on the British supermodel's life.

Follow the action below thanks to DailyMotion, or at Jay's channel right here: http://www.youtube.com/user/jayz

"The site really is a way for Jay to showcase the breadth of his interests, from fashion, architecture, music, style, food, consumables, electronics, and so forth," said Michael Hirschorn, the co-founder and chief creative officer of IconicTV. "We're approaching this channel and programming it, not at the level of an MTV or a BET – at least, not yet – but really programming it as a real channel that will have regular content, some featuring him, some under his creative direction, but that when he wants to reach his audience, he's no longer going to have to go through an intermediary to get to that audience."

The Barclays concert will kick off at 9:30 p.m. EST on Saturday.