CBC Launches New Music Portal

The debut of CBC Music allows for more on-demand streaming.

Jennifer Coxby Jennifer Cox

CBC Music

If you love having your tunes on you at all times, and being able to instantly upload new hits, then you're going to love the all-new CBC Music, which just launched today.

The debut service will stream 40 web radio stations in 13 genres as well as feature blogs from some of the station's most popular personalities. They are also consolidating programming materials from their existing radio channels Radio 2 and Radio 3.

The new initiative allows the public broadcaster "to connect with listeners in something we've done well – music – but in new ways," said Chris Boyce, executive driector of radio and audio for CBC English Services. "Not only are we providing music, we're helping people find the music and understand the music. There's a ton of rich content that helps people understand the music as well as listen to it."

CBC's international counterparts, like NPR and the BBC, have had much success with their own music streaming. Both Astral and Rdio already released similar versions of music streaming services in the last few weeks.

Despite the popularity of music streaming elsewhere, Canadians are lagging behind when it comes to this trend. Currently "it's actually a very small number [using] any kind of online music streaming service or internet radio service in Canada," said Jeff Vidler, senior vice-president of research firm Vision Critical Communications, to the CBC. "It's really underdeveloped in Canada, relative to other territories. If you look at the US or Britain, it's much higher in terms of use of internet radio services or online music-streaming services."

CBC Music is available at the Apple App Store.