While speculation has been heavy for weeks, the NFL and NBC announced on Sunday during the Detroit Lions-New Orleans Saints football game that Madonna will perform at the Super Bowl XLVI halftime show on Feb. 5 in Indianapolis.
In a brilliant PR move, the 53-year-old Material Girl's romantic drama W.E. hits theaters two days before the game. Her film history hasn't exactly been cause to consider switching careers, but the movie's box office sales will undoubtedly be buoyed by the event.
Super Bowl halftimes of the past few years have featured a mixed bag of performers, from The Who, Bruce Springsteen, Tom Petty and the Heartbreakers, Prince and the Rolling Stones, to the regrettable 2010 Black Eyed Peas bionic mess. What appeal a menopausal 80s pop star has to face-painting, beer-chugging football maniacs remains to be seen, but hey – is the Super Bowl ever really about the game?
Madonna will collaborate with Cirque Du Soleil and Jamie King for the halftime show, but no word yet on whether she'll debut new material from the album she's currently recording. So far, we’ve only heard a demo version of the lead single, “Give Me All Your Love,” along with a track reportedly titled “Masterpiece”.
Madonna was previously confirmed to perform at Super Bowl XXXIV in 2000, but pulled out on account of scheduling conflicts.